Lending Club

Investing Home Page

Project Overview

A long-standing home page for investing was outdated and full of cognitive overload. I led an effort to simplify content and better serve as an introduction to the product.

Team

1 UX Designer, 1 Visual Designer, 1 Product Manager, 1 Developer

What I Did

Strategy
User Testing
UX/UI Design
Responsive Web Design

Design

Before

After

Results

Though only meant to be a quick test, the new design beat the control by a significant margin and was quickly pushed live in August 2016.

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